The physical advertising module enables you to use activity-based data to measure the impact of your physical marketing campaigns.
1. Why consider emissions from Physical Advertisements ?
This module measures your company’s greenhouse gas emissions from physical marketing activities during the selected reporting year.
It complements the digital ads module by covering offline formats such as print (magazines, outdoor), outdoor LED screens (DOOH), TV and radio advertising.
By quantifying emissions from materials, printing, and deployment, it helps you compare formats, optimize your media mix, and make lower-impact choices while maintaining reach.
2. Upload your data
To complete the module go to:
1/ In the menu at the left, go to Data > Data Collection > then select the module “Physical advertising”
2/ To upload your data, click on the button “Import data” and select “Bulk import”
3/ Use the Greenly template (via excel or Google sheet)
4/ Before filling out the template, please read the first sheet of the Excel file, “Readme,” which contains all the necessary instructions.
There are 3 templates for each type of physical advertising : print, DOOH and TV/Radio.
Please make sure to complete the green columns (which are mandatory) and include any additional information to help achieve more accurate results.
Type of data expected
Print: You should provide the name of the campaign, the format (size, is it outdoor or in a magazine/newspaper), the number of prints. For the magazine/newspaper format, you must also tell if the campaign was in color or black/white, and if the print was recto-verso.
DOOH: You should provide the name of the campaign, the total number of spots, the duration of one spot (s), and the region of diffusion of the campaign.
TV/Radio: You should provide the name of the campaign, the type (TV or Radio), the total number of spots, the duration of one spot (s), and the region of diffusion of the campaign.
For DOOH, TV and Radio campaigns, an estimated total number of diffusion spot can be accepted if you don't have the exact number (based, for example, on the budget of your campaign)
5/ Upload your template completed onto the module. A Greenly analyst will take over to compute the related carbon emissions and import the results.
3. Results
The Results page offers a clear and detailed view of the emissions from the physical advertising. You will be able to filter by format, or others tags you would have added to the data collection template.
