This article aims to help you complete the Digital Ads module.
The digital advertising module enables you to use activity-based data to measure the impact of your digital marketing campaigns.
1. Why consider emissions from Digital Ads?
Digital ads have a measurable carbon footprint because each impression consumes energy across ad servers, networks, and end‑user devices, with impacts varying by format and buying route. The module maps ad‑native metrics like impressions, format, and quality to vetted emission factors (SRI‑based) so you can report credibly at campaign level. It surfaces practical levers to cut emissions without hurting performance, such as lighter assets, capping video quality by device, improving viewability, and streamlining programmatic paths. Native connectors (e.g., LinkedIn Ads, Google) reduce manual work and keep analyses up to date. Used alongside Physical advertising, it closes reporting gaps in your marketing footprint and strengthens disclosure and action planning.
2. Upload your data
To complete the module go to:
1/ In the menu at the left, go to Data > Data Collection > then select the module “Digital ads”
2/ You have 2 options to upload your data:
Import through Greenly template: click on “Import data” then select “Bulk import”. Before filling out the template, please read the first sheet of the Excel file, “Readme,” which contains all the necessary instructions. Mandatory fields are: campaign name, type, and impressions. Submit any additional data you have to achieve maximum result accuracy.
Import through a connector: click on “add a connector” and authorize platforms like LinkedIn Ads or Google Ads. Pick the ad accounts, date range, and campaigns to sync. The module will ingest standard metrics such as impressions and format automatically.
3. Results
The Results page offers a clear and detailed view of the emissions from the physical advertising. You will be able to filter by format, or others tags you would have added to the data collection template.
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